In April 2013, we were contacted by a client in the UK who had a <strong>controversial religious term appearing as a suggestion</strong> when she Googled her name. The controversial suggestion would appear both in the United States (google.com) and in the UK (google.co.uk).
She was unemployed at the time and searching for a new job. She was concerned that prospective employers might Google her name during the job interview process, see the negative term, and click on it out of curiousity.
The client had nothing to hide with regard to her religious beliefs, but she knew the term could be polarizing. If possible, she wanted to avoid having a potential employer see it and start asking questions – or worse – discontinue the interview process before it even began.
Her problem was compounded by the fact that she needed the religious term cleared in both the US and the UK, just in case a prospective employer had ties to the United States.
Autocomplete Campaign Summary
Volume For Negative Term: 0 searches per month. Both Google USA and Google UK reported no monthly search volume for her name + the negative term.
Strategy: Aim for 15-20 searches for each of 15+ keywords in both the UK and the United States.
Campaign Start Date: April 5, 2013
Autocomplete Corrected: June 8, 2013
Result: In a little over 2 months, we were able to clean up her autocomplete problem in both the UK and USA.
Autocomplete Client Testimonial
I’m still in touch with this client from time to time and am happy to report she landed a new job shortly after our campaign ended!
We can change Google autocomplete to show positive terms you want to see. Call 503-890-6663 for a quote.