Reputation marketing using Google suggest is an excellent way to influence public opinion about you or your company. By taking control of the suggestions that appear next to your name or business name, you validate your reputation and steer people toward the content you want them to see.
What do you want people to see when they Google you?
Below, we’ve listed several of the ways that reputation marketing with Google suggest can help you improve business.
Examples Of Vanity Branding In Google
Validation Of Your Expertise
Imagine being on the phone with a potential client. As you are in the middle of your sales pitch, you hear the client pecking away at their keyboard. You think you’ve lost their attention, but what’s really happening is they are Googling you! They are doing some quick research to see what the internet has to say about you.
The first thing they see when they enter your name is Google’s suggestions about you. This helps shape their opinion about you or your company and can determine whether they’re going to do business with you.
In the example shown above, this actually happened. While on the phone, the potential client Googled “Brendan Egan” and saw the suggestion ‘SEO genius’ next to his name. The client said, “Oh, I see Google thinks you’re an SEO Genius!”
You can imagine how this validation by Google helped Brendan close the deal. We can do the same for you.
We get calls all the time from people who are looking for a new job. With HR professionals turning to Google and other search engines as part of their background check process, it’s critical to your success that the suggestions they see reflect you in a positive light.
Not only do the suggestions help shape opinions about you, they can also be used to steer a background checker toward content you want them to see and away from anything you might not want them to find.
For companies who want to “suggest” a new product or service to consumers, reputation marketing using Google autocomplete is the way to put the power of the internet to work for you. By replacing the suggestions you don’t want people to see with the new products or services you do want them to see, you help direct them where you want them to go.
Have a new product launch scheduled? Our vanity branding service can help suggest it to consumers who are Googling your business.
Want to steer new clients toward a particular service you offer? Reputation marketing in Google lets them know about it everytime they enter your name into the search box.
Of course, one of the best ways to use our reputation marketing services is to build search activity for positive terms in advance of any future branding problems.
Most people call us after they already have a problem; however, you can guard against negative press by employing our reputation marketing services now. As we build months and months of search activity for the positive terms around your business, it makes it that much tougher for a negative term to sneak into the suggestions about you.
It’s sort of like buying business insurance. By investing in reputation marketing using Google suggest, you head off any potential problems before they start.
Interested in Reputation Marketing With Google Suggest?
Want to learn more about how reputation marketing with Google suggest can help you or your business? Call 503-890-6663 for a consultation. In most cases, we can give you a quote right over the phone.