You bet it does! As Google becomes more localized in it’s search results, the suggestions we see from one city to the next can also be different.
We make it a practice of checking a few different cities – including the one where you do business – to see if Google’s autofill is the same.
If the suggestions are the same in a variety of different cities, our work is easier. All we have to do is have our team perform the necessary searches, no matter where they are located.
If, however, the autocomplete results are different in your city, than they are in another city, than it’s probably going to take a number of localized searches to ensure your campaign is a success within your home city.
How To Check Google Autocomplete Suggestions In Different Cities
Thankfully, Google makes it as easy as 1-2-3 for us to see the suggestions from one city to the next. Follow the steps below the image.
1) Go to Google and under the search bar, click “Search tools” (#1 in the image).
Note – You won’t see this option if Google has just been launched and is in the center of your screen. You have to perform a dummy search and hit enter. Then the Google search box will move to the top of your screen and you’ll see the “Search tools” option.
2) Next, click the little downward arrow (#2 in the image).
3) Then enter your location (#3 in the image) and hit “Set.”
Now, you can see how your Google suggestions appear to users in that city. It’s becoming more common to see different suggestions between the cities where you do business and cities outside of your market.
For example, a real estate investor who flips houses in Los Angeles and San Diego may see that “scammer” is the 1st Google suggestion in those cities, but in Chicago, Boston, and Seattle, “scammer” is the 5th term. This is a clear indication that search volume may be different for the different cities, online content may be geo-targeted, and it’s going to require a specific campaign made up of search activity in Los Angeles and San Diego in order to change those local results.
I know it’s a bit confusing, but we work with you to make sure you get the results you want to see in the cities that are important to you and your business.
How This Effects Your Autocomplete Campaign
Our search team is spread out all over the world. We have pretty good coverage and we’re always growing; however, if your Google auto-suggestions are different in different cities, then we have to account for that.
If you wind up working with someone else besides me to help with your problem, make sure they are accounting for localized suggestions; otherwise, it’s possible your autocomplete problem could be fixed in every city EXCEPT the one where you live and do business.
Certainly, it’s more time consuming to target searches for you in a local market. It requires careful planning to ensure proper search volume AND proper location, in order to get the results you want to see in your home city. If needed, we ramp up with additional team members who live in your target city, to make sure you get the search activity where you need it and achieve the results you desire.
You can also join the effort by following our Autocomplete Fix – DIY instructions. Your family, friends, colleagues, and volunteers can aid our effort. Every little bit helps.
Can Autocomplete “Go Local” At Any Time?
Yes. I’ve seen at least two cases where when we began a campaign for a client, there autofill suggestions were the same in multiple cities. However, a couple months into the campaign, we noticed different suggestions in different cities.
Usually what happens is if a client lives or does a lot of business in a certain city (or cities), they are more prone to seeing different suggestions in those cities then they are in the rest of country.
We’re working on a case like this right now where we’ve fixed the client’s negative results in every city EXCEPT the two major cities where he does business. So, we’ve concentrated our efforts with people who live in those cities to ensure that that we build enough search activity to knock out the negative suggestion.
Certainly, “going local” creates much more work, particularly for high volume clients – as you need to have a diverse base of people within a city performing your positive searches on a regular basis. We’ve got good coverage in most major cities and we’re building our network each month, so that we can have greater control.
Have an autocomplete problem you need fixed? Give Mike a call at 503-890-6663 for a private consultation.